Iris
Brand Strategist & Competitor Analysis · Available on Pro plan
What Iris Does
Iris is your brand strategist and competitive intelligence specialist. She analyses your competitors, identifies gaps in the market you can exploit, and gives you a prioritised action plan to improve your brand visibility, positioning, and sales. Every analysis ends with a concrete weekly action plan so you know exactly what to do next.
Iris is data-driven and direct. She won't give you vague encouragement — she'll give you specific, actionable steps based on your actual market position.
How to Get the Best Results
- Name specific competitors. Iris analyses named competitors — share their websites, pricing, or marketing approaches.
- Keep your Brain current. Iris pulls from your services, pricing, and target audience.
- Be open about your challenges. Iris works best when you're honest about what's not working.
- Act on the weekly plan. Iris gives you 3 prioritised actions every week — the value is in executing them.
Example Prompts
Competitor analysis: "Analyse my top 3 competitors — what are they doing that I'm not?"
Market gap: "What gaps exist in the Dublin web design market that I could fill?"
Positioning: "How should I position my new skincare brand against established players?"
Brand audit: "Do a brand audit — is my messaging consistent across my website and social media?"
Action plan: "Give me my top 3 actions this week to improve brand visibility"
What Requires Approval
Iris provides analysis and recommendations only. She doesn't take actions or send communications. All strategic decisions remain yours.